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Closer Look - Essential Hoodie

With a mass of brands entering the market each day, producing the same products, with similar designs, it is left to the minor details to make the biggest impact on the customer.
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Our aim for the hoodie was to do just that. We aimed the achieve the perfect hoodie with all the details you'd hope and expect as a customer. 
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Throughout the development process, we looked at the product from a customer's point of view. If we didn't like it, we didn't use it.
Firstly, the materials we used. Often, companies use a blend of cotton and polyester to keep costs down and profits high. Sadly as a result, the customer is then left with a hoodie that lacks comfort and leaves a poor impression.
We decided against this, using only 100% looped back (French Terry) cotton for a premium feel. The way the product looks, feels and sits on you is also improved due to the softer texture and material choices. 

 

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 The design is a key seller to any item of clothing and we kept that in mind throughout the process. We wanted to keep things loud, yet minimal, opting for our logo on the upper chest. Rather than traditional screen printing, we opted for embroidery (stitching), improving the longevity of your hoodie, whist also creating a sharper finish.
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The hoodie also features lengthened drawstrings to add to the aesthetics. With both hoodies, the strings match the embroidered logo's colour (White on White, or Black on Black).
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Finally, other details such as our labels, back centre seam, drop shoulder and of course the overall fit have all gone through multiple design phases to ensure that when you receive your hoodie, you can't be any happier.

Always creating from the perspective of the customer, our hoodies combine everything you want from one; quality design, quality materials, attention to detail and the perfect fit.

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Street wear, as it should be.